New Marketing and Communications Coordinator for the Shrine

MIDLAND (Ontario) – The Martyrs’ Shrine has hired Allex Laurin to fill the position of Marketing and Communications Coordinator. Local to the area, Allex joins us with a diversified skillset in tourism, events, and marketing. He previously has operated his own communications business and worked for the Town of Penetanguishene to coordinate the commemorative Rendez-Vous Champlain festival. Allex also sits on the board of directors for our local tourism marketing organization, the Heart of Georgian Bay. Passionate about tourism and marketing, we are excited to enlist his help in promoting The Martyr’s Shrine to visitors to bring them closer to God through the life and story of the Martyrs.

“I am very excited to put my knowledge to use helping the Martyrs’ Shrine in their marketing goals and objectives as outlined in their five-year strategic plan, stated Allex. The Shrine is a unique inclusive world-class venue for reflection and prayer set on a picturesque property that caters to people of all faiths, cultures, and background, and I hope to help bring as many people as possible to experience it.”

Allex has been transitioning into the role with the help of our previous Marketing and Communications Coordinator, Angela Bird. Angela will be leaving us to pursue a new opportunity with Midland’s Butter Tart Festival.

“I am excited to welcome Allex to the Martyrs’ Shrine community and am confident he will be able to assist us in our mission to invigorate pilgrims through the story of Jean de Brébeuf and his companions, who lived the mission of Jesus Christ. I want to take this opportunity to thank Angela Bird for her work and dedication during her time with us and wish her success in her future endeavor” shared Fr. Michael Knox, S.J., Director of the Martyrs’ Shrine.

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Martyrs’ Shrine is the only national shrine of English Canada and is located in Midland Ontario. Catering to historians, pilgrims, and the public at large, the site welcomes
over 100 000 visitors from Canada and internationally each year.

Allex Laurin
Marketing and Communications Coordinator
(705) 526-3788

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